Discover how customer reviews can turn casual browsers into committed buyers. This blog explores the pivotal role of customer feedback in boosting conversion rates and building consumer trust. Learn actionable strategies to harness the power of reviews, from effectively soliciting feedback to showcasing positive testimonials. Elevate your marketing approach and turn customer opinions into your most valuable asset for increasing sales and customer engagement.

Outdated personas waste your time. Take your best recent customers and look at "who they are" "How they feel" "What they want" and "how they want it." And put a fresh Ideal customer profile at the center of your marketing strategy.

Discover 8 key areas for small business owners and creative entrepreneurs to spring-clean their businesses for growth in this essential guide.

Confused about who to hire for marketing? Discover the right fit between advisors, consultants, and contractors to propel your business forward.

Unlock the secrets of brand vs. marketing strategies. Learn how to differentiate and leverage these tools for small business success. Discover the synergy between a strong brand identity and effective marketing tactics - and demystify these key concepts and guide you through the unique roles of brand and marketing strategists.