MARKETING STRATEGY & POSITIONING FOR FOUNDERS
Think like your customers… not just about them
One-on-one marketing strategy where we get inside your customers' heads so you build the right thing, say the right thing, and show up where they actually are.
Something’s shifted
You rebranded. You lost the client that anchored your revenue. You launched something new and the old messaging doesn't quite fit. Or you're staring down next year's plan, realizing you're not sure who it's even for.
Whatever the trigger, the pattern's the same: your business moved, and your read on your customers didn't move with it.
Not because you don't know your stuff. Because you're too close to your own stuff to see it.
How we do it…
Mise en place is what a chef does before the cooking starts: finding, prepping, and organizing all the ingredients. Great strategy works the same way. That’s why we don't start with your marketing. We start with your customers: who they are, what they want, and what makes them tick.
1
Get inside their heads
We go where your customers are. Sometimes literally: sitting where they sit, walking your own onboarding as a stranger, shopping your competitors with their eyes. Who they are as people, what they want, what they're afraid of, how they actually decide.
2
Put everything in its place
With a real read on your customers, the big decisions get easier. Who you're for. What you offer. What you say and how you say it. Positioning, offers, and messaging that match who your business is now.
3
Know your next move
You'll leave with a clear direction and a plan for the next 90 days: what to build, what to say, and where to show up so the right people find you.
Let’s shape your next moves
Messaging & Strategy Reset
Signature 1:1 Workshop
Two focused, collaborative half-day sessions tailored to your business. We start with your customers (who they are now, what they want, how they decide), then put everything on the table, make clean decisions, and map out what's next.
See your business the way your customers see it, because that view changes every decision after it.
Get clear on who you're really for now, and what they're actually buying from you.
Decide which offers to keep, reshape, or retire.
Land on language that sounds like you and lands with them.
Sketch a simple 6 to 12 month plan that fits how you actually work (not how you "should" work).
It’s less “all‑day yawn-fest,” more a day spent with a business therapist, friend, and sharp problem-solver, all in one. You’ll leave feeling energized and ready to make it happen.
Dani Henneberger
Founder & Strategic Marketing Advisor
Hi, I’m Dani.
I'm the person founders call when the work still "works," but the story doesn't. I've spent 15+ years figuring out what's off in businesses and how to fix it, including advising Fortune 500 CMOs at Gartner, and it all taught me one thing: the businesses that win have the truest read on their customers.
My job is to sit beside you, spot the opportunities you're too close to see, and help you make decisions you'll actually follow through on. It all starts with putting your customer hat on.
Don’t just take it from me…
“I’ve had a breakthrough since we worked together…knowing what to say, where to focus my energy, and how to find the clients that fit my business.”
— Sarah, Financial Advisor
“Dani gets you pumped up to market your business in ways you didn't know existed. It feels amazing to have someone on your side, reassuring you that you're on the right track.”
— Jordan, Thrivewell Health
“Dani supported me throughout the whole process and even once my course was launched. Working together allowed me to achieve my goal I’d had for 5 years, but hadn’t been able to get a plan in place.”
— Katy, KMA Organizing
Tune In Today!
The Table Podcast
If you want to sit with me before we ever work together, start here. The Table is my podcast for experienced service providers and creative founders who want real talk about marketing, strategy, and growing a business on their terms, not more hustle or “Boss Babe” hacks.
You’ll hear solo episodes and conversations with expert guests where we pull back the curtain on what’s really working. So, listen in, and let’s get you started on your next chapter... I’ll save you a seat.
Let’s make your next move together.
You don't have to wrestle the message, the strategy, or the direction alone. If you're ready for a partner who'll get inside your customers' heads with you and help you shape what's next, let's talk.