ABOUT ME
You've worked hard to build your small business, and now you're ready to grow. I'm Dani, your marketing sous chef, coach, and collaborator. Mise en Plan was created to help small business owners like you develop a clear marketing strategy to reach those goals and find more time for what you (actually) love while your business thrives.
Let’s find your secret recipe for success together.
So…what’s it mean?
Mise en Plan
Noun. Franglish. [ mē-ˌzäⁿ-plæn ]
“Set a plan”
Before every meal, chefs perform a ritual called mise en place. They look at what dishes they need to make, break down each ingredient they need, and organize them so it’s easy to move from start to finish without interruption or waste.
Now you may be asking, “Great, but what does this have to do with running a small business? I’m not a chef.”
Well, I believe businesses should be doing the same thing, especially when it comes to their marketing. We should look at our target goals and break down the essential ingredients we’ll need to achieve them: our customers, products/services, brand, messaging, and more. By breaking these down and organizing these elements, we can create and execute the unique recipe for what success—without the chaos and waste.
Just like a chef's mise en place ensures a smooth cooking process, our approach ensures your business operates efficiently and effectively. Now, who’s ready to cook up some clever strategies?
Your business is unique. Your strategy should be, too.
Forget those 'one-size-fits-all' 5-step plans. We're all about finding the strategy that fits you. After all, “growth” means something different to every business. If this sounds like you, you’re in the right place:
You’re a pro: You’re great at what you do - that’s why it’s your business! You’ve gotten yourself to a good point, but you feel there’s still so much more you could do.
You’re overwhelmed: The world outside of your craft makes you feel like you’re in a blender, and you aren’t sure where to start as the business side of things gets real.
You’re unfocused: You do as much marketing as possible - but it feels a bit more like throwing spaghetti at a wall. You worry about wasting money and time…time that could be spent doing more of what you love instead.
At Mise en Plan, we're here to help you break down what success means to you and help you figure out what’s standing in your way to getting there. Ready to crank up the heat on your business growth? Let’s put our aprons on and dive in!
Overcome the overwhelm
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Grow with intention
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Do more of what you love
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Overcome the overwhelm | Grow with intention | Do more of what you love |
About the Founder
Hi! I'm Dani, a seasoned marketing strategist, advisor, and coach with over a decade working with some of the world's biggest (and smallest) brands in roles such as Senior Principal Advisor at Gartner and Director of B2B Marketing for Zola.
I'm obsessed with learning everything I can about what’s ‘good’ in marketing to help businesses overwhelmed by marketing yet underwhelmed by results find their unique recipe for success. I want every small business hero to be able to build a thriving business doing what they actually love.
I split my time between Washington, DC and Newport, RI, with my sweet doodle, Tater, and partner Charles. I'm a lover of all things travel and food and always on the hunt for something great to eat - if you're a kindred spirit and have a recipe or destination recommendation, then let's get that chat scheduled, stat!