ABOUT ME
You've worked hard to build your small business, and now you're ready to grow. I'm Dani, your small business marketing consultant, coach, collaborator, and sous chef. As a dedicated small business marketing consultant, I help entrepreneurs like you develop clear marketing strategies to reach those goals and find more time for what you (actually) love while your business thrives.
Let’s find your secret recipe for success together.
Your Small Business Marketing Consultant
So…what’s it mean?
Mise en Plan
Noun. Franglish. [ mē-ˌzäⁿ-plæn ]
“Set a plan”
Before every meal, chefs perform a ritual called mise en place. They look at what dishes they need to make, break down each ingredient they need, and organize them so it’s easy to move from start to finish without interruption or waste.
Now you may be asking, “Great, but what does this have to do with running a small business? I’m not a chef.”
Well, I believe businesses should be doing the same thing, especially when it comes to their marketing. We should look at our target goals and break down the essential ingredients we’ll need to achieve them: our customers, products/services, brand, messaging, and more. By breaking these down and organizing these elements, we can create and execute the unique recipe for that success—without the chaos and waste.
Just like a chef's mise en place ensures a smooth cooking process, our approach ensures your business operates efficiently and effectively. And, as a small business marketing consultant (aka your marketing sous chef) I’m here to help you every step of the way.
Now, who’s ready to cook up some clever strategies?
Your business is unique. Your strategy should be, too.
Forget those 'one-size-fits-all' 5-step plans. We're all about finding the strategy that fits you. After all, “growth” means something different to every business. If this sounds like you, you’re in the right place:
You’re a pro: You’re great at what you do - that’s why it’s your business! You’ve gotten yourself to a good point, but you feel there’s still so much more you could do.
You’re overwhelmed: The world outside of your craft makes you feel like you’re in a blender, and you aren’t sure where to start as the business side of things gets real.
You’re unfocused: You do as much marketing as possible - but it feels a bit more like throwing spaghetti at a wall. You worry about wasting money and time…time that could be spent doing more of what you love instead.
At Mise en Plan, we're your 1:1 small business marketing consultant here to help you break down what success means to you and help you figure out what’s standing in your way to getting there. Ready to crank up the heat on your business growth?
Let’s put our aprons on and dive in!
Why hire a small business marketing consultant or coach?
It can feel tempting to just let someone else handle all your marketing. Many business owners believe that hiring a big agency is the fastest way to get results and take the stress of marketing off their hands. But while agencies can be helpful, they often charge high fees, feel impersonal, and may not focus on your specific goals.
A small business coach offers a more sustainable way to grow. Instead of just outsourcing, a coach teaches you how to manage your marketing effectively. With a coach, you’re not just learning what to do—you’re learning how to do it. This helps you make better decisions and manage more of your marketing yourself, giving you more control over your business growth.
At Mise en Plan, I offer a combination of both - some can be done for you, and others can be done with you. But no matter what, you’re left with the tools and knowledge you need to keep it going (should you choose to)!
From our clients:
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We wanted to grow a business...but we're sewists, not marketers. Dani made it a reality. She helped us craft our brand, messaging, website, social media, and build a strategy that ended up exceeding our goals.
Rachel & Sarah - T.H. Clothiers
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Since starting work with Danielle, I have felt more ambitious with my marketing strategy and more confident in the products I am creating and selling to my audiences. When I felt stuck or unsure about a particular direction or tactic, she was able to help clarify and even inspire creative solutions to my challenges.
Lisette - Stormfire Productions
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I am naturally shy and introverted. I associated self-promotion with bragging and being disingenuous. Now I feel MUCH more confident with the overall idea of marketing, my company pitch, and talking about my products because I feel like what I'm saying is authentically me.
Heather - Máthair Bars
About the Founder
Hi! I'm Dani, a seasoned marketing consultant, strategist, and coach with over a decade working with some of the world's biggest (and smallest) brands in roles such as Senior Principal Advisor at Gartner and Director of B2B Marketing for Zola.
I'm obsessed with learning everything I can about what’s ‘good’ in marketing to help businesses overwhelmed by marketing yet underwhelmed by results find their unique recipe for success. I want every small business hero to be able to build a thriving business doing what they actually love.
I now offer small business consulting services while I split my time between Washington, DC and Newport, RI, with my sweet doodle, Tater, and partner Charles. I'm a lover of all things travel and food and always on the hunt for something great to eat - if you're a kindred spirit and have a recipe or destination recommendation, then let's get that chat scheduled, stat!
“Dani listened carefully to what I needed, reviewed the 8 years of marketing material my business has generated, and formulated a thoughtful strategy to take marketing/messaging to the next level.”
— Charles, Charles Earl Landscape Design